Artist Statement

Design as a Way of Seeing

David Son (손경태)

I see design as a language that extends beyond function into imagination. When I walk through the streets, I notice how much of the world is shaped by repetition: buildings stacked in strict rectangular forms, crosswalks drawn in predictable black and white. These familiar structures make me wonder why design so often conforms to expectation. Could a building breathe with unexpected geometry instead of rigid cubes? Could a crosswalk invite us with bold color rather than monotony? For me, design is not bound by what has always been done—it is an open question, an invitation to imagine otherwise.

Before studying at the School of the Art Institute of Chicago, I did not understand what it truly meant to be “inspired.” I thought inspiration could be hunted down in books, images, and archives. The more I searched, the less I discovered. Inspiration arrived instead in an ordinary moment. While designing a smartphone interface and struggling with color arrangements, I looked out the window. The city of Chicago, alive with facades in unexpected hues, offered me a palette I had not considered. In that instant, I realized inspiration is not something we chase—it is something we notice.

Since then, I have learned to find possibility in everything around me. A shadow on the pavement, the rhythm of footsteps, the way glass reflects the sky—each is a starting point. I believe design begins in these small encounters, where the ordinary suddenly reveals new beauty. My practice is built on this way of seeing: transforming what surrounds us into forms that surprise, question, and delight.

I do not want to create designs that simply follow convention. I want my work to challenge assumptions, to reimagine familiar structures, and to remind us that the world holds far more color and vitality than routine allows. Through design, I hope to offer moments of wonder—moments where the everyday becomes extraordinary.